Have you ever ran into someone as a pastor, a missionary, or a soul-winner and attempted to give them a piece of gospel literature? How many times have people taken a look at what you were giving them and said “na… not interested.”? Now, I will grant you, some of these people may say such a thing because they are truly not interested in God. However, what if the reply came about because a person was not interested in the appearance of what you were offering them in the first place?
We live in a world today that is used to having all sorts of literature tossed at them; advertisements, coupons, as well as false advertising meant to deceive and steal personal information. People are on the look out for what they feel is a cheap scam. As strong of an opponent as I am of the Old Paths, there are some things that modern day believers need to open their eyes and see clearly. I understand that we are in a spiritual battle. “For we wrestle not against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this world, against spiritual wickedness in high places.” (Ephesians 6:12) At the same time we need to be aware that we are also in a battle against the false writings and propaganda of a multitude of sources. The false cults and religions of this world are going to use the printed page to attract a person who is lost. “But the natural man receiveth not the things of the Spirit of God: for they are foolishness unto him: neither can he know them, because they are spiritually discerned.” (I Cor. 2:14) Shouldn’t we as true believers be doing all that is within our means to “…save some?” (I Cor. 9:22b)
I am not talking about lowering our standards to the standards of the world. I am talking about producing the best that we possibly can for the glory of God. If a business will spend thousands of dollars in advertising to “sell” a product that will do absolutely nothing for the eternal soul of a man, ought not God’s people strive to promote the One True God, Jesus Christ? It is amazing to me that so many Churches do not see the benefit of printed materials.
I agree completely that we should not have to go to such great extremes to please people who are lost and immature, but the truth of the matter is, people do judge a book by its cover. If you have a sloppy unorganized presentation, the only people you are going to attract are sloppy and unorganized people. I am not saying that in order to build a Church you need to spend thousands of dollars on marketing materials. Most Churches do not have that kind of money. I would however encourage you to look into and pray about using some nice presentable materials in your ministry to assist you as you go “…into the highways and hedges, and compel them to come in, that my house may be filled.” (Luke 14:23)
You may be considering getting some professional Baptist tracts designed and printed. While there are many sources for free tracts, and they certainly have a use in getting out the Gospel, many Churches and ministries have seen the positive effects of producing custom, full color Baptist tracts. At Calvary Publishing we have tried our best to produce a source for great looking Baptist tracts as well as providing them at the cost of production. This allows you to maximize your outreach as best as possible. Would you please consider Calvary Publishing for your tract printing needs?
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